Mind Your Logic
Introduction
Mindyourlogic, a leading mobile game publisher known for its popular logic puzzle games, faced shifting dynamics in the ad landscape. As bidding models took center stage and Google's network moved away from waterfall buying, MYL experienced a 20% drop in eCPMs. In response, the company sought innovative solutions to recover and boost both revenue and eCPMs.
Solution
Leveraging AdPixis’s expertise in securing direct demand from agencies and brands, along with advanced yield optimization strategies and waterfall floor optimization, we addressed the challenges posed by the shift to bidding models. MYL conducted A/B tests to evaluate the effectiveness of our solution on its game, testing it across various ad formats including Interstitials and Rewarded Videos.
The Results
+12% ARPDAU Uplift
Our collaboration with Mindyourlogic yielded impressive outcomes. AdPixis delivered a significant uplift of 10-12% in ARPDAU compared to other GAM partners, with Interstitial ad formats showing the most notable improvements.
Our data-backed priced floor suggestions and direct campaigns led to a noticeable increase in revenue, prompting Mindyourlogic to expand our involvement across additional apps and ad formats. As a result, AdPixis emerged as MYL's top GAM partner, consistently outperforming four other collaborators.
What Mindyourlogic had to say:
"AdPixis provided a smooth, efficient onboarding experience, addressing all our concerns and optimizing results with effective floor price recommendations. Their solutions drove a 10%+ increase in ARPDAU across all ad formats. Over 8 weeks of testing, AdPixis consistently ranked as our top GAM partner. We highly recommend them for their excellent support and innovative technology."
– Anshul Khandelwal, Co-founder at MindYourLogic